Aston Martin Racing factory driver, Jonny Adam, returns to track action with a full-season entry into the European Le Mans Series (ELMS) with the continued support of Asset Alliance Group. The new season marks the eighth year of the partnership, and sees Jonny continue in the role of brand ambassador and he will carry the Asset Alliance Group branding on his race suit and crash helmet for each of his 2022 races. His first European event takes place this weekend, 15-17 April, at Circuit Paul Ricard in France.
The relationship started in 2015 and saw Jonny claim his first British GT title later that year. The partnership has since seen three further championship titles added to the list, along with GTE Pro and GTE Am victories at the 24 Hours of Le Mans. At this stage, Jonny is already confirmed to take on the full 6-date European Le Mans Series for the first time, racing at the wheel of the TF Sport Aston Martin Vantage AMR GTE with teammates John Hartshorne and Henrique Chaves.
Asset Alliance Group is the UK’s fastest growing commercial vehicle and bus and coach finance and sales company. With over 5,000 assets under management, the Group lends and provides offers a bespoke finance package to support businesses in purchasing, refinancing, and procurement. In his continued role as brand ambassador, Jonny will support experiential brand and marketing events as well as providing unique client activations during the race calendar.
Commenting on the extension of the partnership, Jonny explained: “Having Asset Alliance Group onboard for an eight consecutive season is a great honour, and it is an exciting time to continue our strong partnership with a busy European season coming up. As I have done over the previous seasons, I will work alongside all of Asset Alliance Group guests at race events throughout 2022 to make sure they have a great time and continue that close working relationship we’ve built over the years. It’s perfect timing ahead of what’s looks to be an exciting 2022 season and what better way to start it off at Paul Ricard for the first round of European Le Mans Series with TF Sport in their Aston Martin Vantage GTE. We’ll be pushing for great results this season, on and off track”