Motorsport sponsorship - working together, winning together

Jonny Adam has six British Championships to his name. He is an Aston Martin Racing factory driver and competes across the globe at the very top level in the sport. Jonny is incredibly passionate about his racing, but equally aware of the commercial realities of the business. He represents Aston Martin Racing as a manufacturer driver with all customer teams in Europe and across the world. So he’s quick and reliable, but almost as importantly he’s polite and amicable. There is no point in him thrilling you and your guests on track if he can’t communicate with them when he gets back the pits or hospitality. Sponsorship with a British professional racing driver who represents one of the most iconic brands in the world is an opportunity to open doors and generate global networking opportunities.

Motorsport sponsorship is uniquely dynamic and glamorous. It provides a platform where valuable business can be done.

Important as it is for brand recognition, motorsport sponsorship with Jonny is so much more than a sticker on his helmet or race suit. It offers a great reason to call a prospective customer or valued client and spend a full day with them, with plenty of time between the action to talk and network. Kids that come along love a picture in the race car, but in our experience the attraction of that isn’t age defined! Away from race weekends the regular team news updates, photo opportunities, merchandise giveaways, site visits and social media activity throughout the year ensure plenty of opportunities for customers and staff to get involved in the activation of motorsport sponsorship.

Digital reach

British GT, Aston Martin and Jonny all have extensive social media programmes including:
  • Digital newsletters
  • Twitter
  • YouTube
  • Facebook
  • Exclusive content for media such as PistonHeads (2.5million monthly visits), DailySportscar, Racing GT
Behind-the- scenes access to Jonny and the team also makes for engaging marketing material. Businesses can benefit from access to additional exclusive content in association with Aston Martin – officially the UK’s coolest brand.

If motorsport sponsorship works for quality brands like Gulf and Hackett it can work for you too.

Jonny would like to thank his personal sponsors who have been a big part in his career to date. 2020 is set to be an exciting year with race events all over the World including the Le Mans 24 Hour. The aim along with all his supporters is to achieve success on and off the track. If you are interested in motorsport sponsorship with Jonny Adam please get in contact for details on how corporate entertainment and brand awareness can work for your company in the UK and across Europe. Contact Jonny for further information.